Polaroid is one of the most known and reputable brands in the photography and consumer electronics industry. Polaroid’s success story started 80 years ago when Edwin Land developed the first instant camera. Today, Polaroid combines the magic of instant pictures with the technology of the 21st century
DUTIES & RESPONSIBILITIES
DENKBAR is Polaroid’s official press contact in Germany and coordinates all media efforts including product sampling. Besides classical print media, DENKBAR is in constant contact with bloggers, Instagrammers and YouTube vloggers. Moreover, DENKBAR takes over press work for Polaroid’s presence at trade shows like photokina in Cologne or IFA in Berlin. In order to increase Polaroid’s brand image, DENKBAR arranges and supervises partnerships and joint campaigns with other famous brands.