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BRAND STRATEGY & COMMUNICATION

Compete on the market with a clear positioning

In direct competition on the market, it is indispensable to revise the company’s portfolio, check upon defined target groups and to sharpen the brand identity. We analyze existing structures and marketing instruments and look at the fit to target groups and the overall market. Together, we develop brand core values, a clear company positioning and put your USP in all communication and marketing activities first.

BRAND PARTNERSHIPS

Brand partnerships add value to the image and develop new target groups.

Your brand is unique which makes it exceptional and strong. We think out of the box to find a match for your brand. Temporary as well as long-lasting partnerships with other brands lead to success. It enables us to create and use synergies in PR and marketing and to activate new target groups in sales.

CORPORATE PUBLISHING

Conception is the basis for attractive publications.

The form always follows your content. Together, we define a publication’s function and purpose for consumer, stakeholder or b2b communication. Excite, surprise, encourage, inspire – reactions do not arise randomly but are the result of strategic planning. Only after conception, we will start working on content and a fitting layout.

MEDIA PLANNING & BOOKING

Planned coverage for more attention

In times of committed budgets , it is essential to plan media spending optimally to achieve its target groups as possible . Whether ads , out- of-home or ambient media – based on your budget specifications we create media plans and take over their purchase and condition negotiations with the media companies.

CORPORATE WEBSITE

Usability meets design.

Information on companies, products and services are only a few clicks away. Usability and an appealing design are deciding factors when looking at your digital business card. We revise and optimize your existing website or conceptualize a completely new version. Programming, design, content or SEO – DENKBAR coordinates all important steps and works with experts of their field.

VIDEO AND FILM PRODUCTION

Short films instead of long texts.

Videos and films tell stories and create emotions. They transport core messages and facts that can easily get lost in long texts, presentations or seminars. Together, we develop visual strategies and concepts and decide which format is right for your individual needs. Image videos, event documentation, commercials, animations, web movies or content for your social media channels – we film and produce your clip and support you in using the final product.