PR

clear & simple –
even if it gets complicated!

Communication is convincing if it is used correctly. Ambitious communication goals must be packaged in messages that are appealing.

DENKBAR designs coherently conceived and creative umbrella campaigns that appeal to media creators and target audiences.

CONVINCE!

CONTENT MARKETING

CONTENT MARKETING

If you want to make your voice heard in the digital world, you need content that inspires. Our customers provide the information - we put it in the limelight. Through our journalistic glasses, we see which media suits you and your topics. More importantly, we tell the story from the perspective of your target group. Our articles, postings or video contributions are informative, entertaining and relevant.

LIVE COMMUNICATION

LIVE COMMUNICATION

Don't let your event fizzle out - we will tailor a tailor-made communication suit for your needs. From the press conference to the nationwide specialist congress, from the product launch to the trade fair appearance to the exotic incentive: our concepts ensure that important events are perceived by your target group and journalists alike and that you remain in good memory.

CORPORATE COMMUNICATION

CORPORATE COMMUNICATION

Unconsidered behavior is dangerous for private individuals and companies. Values such as credibility, reliability and responsibility suffer as a result. We help you to communicate strategically planned, uniformly and without contradiction across all channels - so that your company can benefit from its reputation as a sought-after employer, innovation driver or investor. Because reputation is the currency for your company's success.

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

Whether start-up or established company: We pick you up where you are with your company. Together, we determine which milestones are important. Exciting ideas for food or lifestyle bloggers for product launches, regular contributions on fashion or climate friendliness - through planned storytelling and dialogue with your customers, we build real, resilient relationships with people together.

PRESS WORK

PRESS WORK

Reports about your company, your products or events in print and online media should not be a coincidence. Together we develop topics and schedules for structured and effective press work. We create press kits for you, organize press conferences and send press releases to inform journalists in an appealing way. In the online sector, we serve blogs, forums, social media sites and online editorial offices in equal measure.

CHANGE AND CRISIS COMMUNICATION

CHANGE AND CRISIS COMMUNICATION

Change processes are the order of the day in the company. Mergers, restructurings or crises - with our PR approaches we help your corporate communication to prepare and actively shape change processes. In order to act safely even in times of crisis, we simulate scenarios and develop white papers with action sequences for corresponding situations. Together we focus on a sustainable information policy towards employees, customers and stakeholders.

A suitable excerpt from our references is available on request.

MARKETING

BE SEEN!

Method, experience, innovation

Companies and products are in direct competition on the market. In order to survive, the needs and expectations of customers and stakeholders must be identified and fulfilled. With our analytical tools such as the Communication Guide or our four-phase model, we structure existing brand elements, define core values and derive clear positioning and implementation strategies so that your company is perceived in the market on a sustainable basis.

MARKETING STRATEGY & COMMUNICATION

MARKETING STRATEGY & COMMUNICATION

Clear brand values and positioning bring measurable sales success. It is therefore indispensable to position your own portfolio more precisely for your target groups and to sharpen your brand. Together, we develop brand core values, develop positioning and focus on the specificity of your brand in PR and marketing strategies.

MEDIA PLANNING & BOOKING

MEDIA PLANNING & BOOKING

In times of fixed budgets, it is indispensable to plan media donations optimally in order to reach your target groups in the best possible way. Whether advertisements, out-of-home or ambient media - we create media plans that fit your communication goals, negotiate with the media houses and purchase. Because with a planned reach you get more attention.

BRAND COOPERATION

BRAND COOPERATION

Your brand is unmistakable - that makes it strong. We think across industries and topics to find the right partners for your brand. Unlike in private life, even temporary partnerships are often a gain. You can use communication synergies in PR and advertising and activate new target groups for sales.

CORPORATE WEBSITE

CORPORATE WEBSITE

The first impression and smooth functionality count when looking at your digital business card. We revise and optimise existing websites or redesign them. From programming and design to content and SEO - DENKBAR takes over the secure coordination of all work areas and works with the appropriate experts.

CORPORATE PUBLISHING

CORPORATE PUBLISHING

The form follows the content guidelines. Together with you, we determine the task of the publication for consumers, B2B marketing or stakeholders. Think, learn, surprise, entertain - things that do not happen by chance, but are strategically determined. Only when the planning has been completed do we start with content and layout.

VIDEO & FILM PRODUCTION

VIDEO & FILM PRODUCTION

Moving images make it possible to tell stories and arouse emotions in just a few seconds. They convey core messages and facts that are lost in long texts, lectures or presentations. We advise you on strategy and film conception - whether image film, event documentation, animation, web video or content for your social media channels.

CSR

CSR = People + Planet + Profit
Anchoring sustainability in the company.

No matter whether your company is a professional or a pioneer in CSR: with DENKBAR you get an experienced service provider on board. Using our own models, we advise you on the introduction of standards and strategic CSR processes, develop individual projects and communication concepts. As GRI G4-trained consultants, we are happy to write your sustainability report.

Since 2010 we have been scrutinizing our actions with our own CO2 reports in order to become more and more sustainable. In addition to energy-saving measures and our switch to green electricity, we pay attention to a sustainable purchasing policy and ecological incentive systems. We offset our unavoidable CO2 emissions through climate protection projects.

Details on our reports since 2010 can be found here.

LIVE RESPONSIBILITY!

CSR-STRATEGY & -WORKSHOPS

CSR-STRATEGY & -WORKSHOPS

Today, a sound CSR strategy and the corresponding communication are decisive competitive factors for every company. Prescribed sustainability reports or reporting approaches no longer only affect the global players on the market. We enable you to develop a CSR strategy from your core business, define CSR projects and implement them with your employees.

CSR COMMUNICATION

CSR COMMUNICATION

We founded Green Responsibility in 2010 as a network for sustainable communication in Bremen. Our mission is to provide companies of all types and sizes with food for thought, tailor-made CSR solutions and topics for their storytelling. Our own ecological actions are documented by annual CO2 reports. In addition, we offer our PR and CSR services as well as targeted workshop formats for the area of corporate responsibility.

SUSTAINABILITY COMMUNICATION

SUSTAINABILITY COMMUNICATION

Today there are many convincing examples of green companies and projects. We will show you how sustainability can boost sales of products and services. Our models make CSR manageable and bring to the point which aspects are important for your company. As trained consultants in the sustainability standard GRI G4, we present your sustainability report attractively.

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CONTACT

Email
info@denkbar-pr.de

Phone number
+49 (0421) 699 255 00

Fax
(0421) 699 255 01

Address
DENKBAR – PR & Marketing GmbH
Alte Schnapsfabrik
Guentherstraße 13/15
28199 Bremen

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