GroJa

MARKETING STRATEGY & COMMUNICATION

Clear brand values and positioning bring measurable sales success. It is therefore indispensable to position your own portfolio more precisely for your target groups and to sharpen your brand. Together, we develop brand core values, develop positioning and focus on the specificity of your brand in PR and marketing strategies.

PRESS WORK

Reports about your company, your products or events in print and online media should not be a coincidence. Together we develop topics and schedules for structured and effective press work. We create press kits for you, organize press conferences and send press releases to inform journalists in an appealing way. In the online sector, we serve blogs, forums, social media sites and online editorial offices in equal measure.

GROEN & JANSSEN GmbH Kunststoffvertrieb – GroJa for short – is one of the leading suppliers of plastic and composite material products for home and garden. The product range extends from skirting boards, roller shutters and insect screens to terrace boards and garden elements. In a structured process, DENKBAR developed a future-oriented brand strategy in dialogue with the customer. In addition to brand development, a comprehensive reorientation of the product architecture was also undertaken.