“Creamy milk foam, delicious chocolate dessert, fresh yoghurt and delicately melting vanilla ice cream – couldn’t that be done without milk? That is what the scientists behind the company Prolupin asked themselves and developed vegetable alternatives that are in no way inferior to classic dairy products. The result is MADE WITH LUVE. LUVE products contain the unique protein of domestic sweet lupine. This means, that it is not only purely vegetable and without genetic engineering, but also naturally lactose-free. DENKBAR was responsible for the product PR and information campaigns on sweet lupines. In addition, the agency’s tasks also included stakeholder communication for the manufacturing company Prolupin and the strategic development of PR instruments.
