Werder Bremen is not only the favourite club of DENKBAR, but also a pioneer in the field of social commitment. Together with the club, the agency developed the brand “WERDER BEWEGT LEBENSLANG”. Officially, it was launched on 11 March 2012 for the home game against Hannover 96 with a mix of accompanying communication campaigns and events. Just three years later, WERDER BREMEN was honoured for its systematic commitment, for example with the Diversity Award. To this day, the club is still considered a leader in the field of corporate social responsibility.
